The finest grain.

Extra-long basmati, sourced at origin, aged for aroma, milled for the British table.

Born in the mountains.

Snow-fed soil and cool mountain air grow the grain long, slender and fragrant.

Aged for aroma.

A patient year before milling deepens fragrance and cooks each grain separate.

On Britain's table.

Milled and sealed at our UK facility, carried to 100+ stockists nationwide.

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Anjoman · Imperial · Super Kernel · 1121 Sella

Aged 12+ monthsPacks 1–20 kg100+ UK stockists

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Our story: the search for perfect rice

From a single grain, a standard for the table.

Anjoman, Imperial and Super Kernel basmati packs on a kitchen counter

Anjoman basmati, sourced at origin

Anjoman Rice began with one simple goal: perfect rice. We source long-grain basmati at origin, choosing only the harvests with the length, fragrance and clean character any good table deserves.

Each crop is aged to deepen its aroma, milled gently to keep every grain whole, and sealed in our own facility under the Imperial and Anjoman labels, so the basmati you open cooks fluffy, separate and unmistakably fragrant, every time.

“What our customers say about us is vital to our future. Quality and trust are our watchwords.”

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Crafted in Britain

Dunstable, United Kingdom

Our Rice · Four Labels

One grain, perfected many ways.

The Anjoman Label

Anjoman Sella Rice

Sella 1121 Extra-long Himalayan basmati

Anjoman Rice is carefully selected for its premium quality, natural aroma, and beautifully long grains. Light, fluffy, and perfectly separate when cooked, it brings authentic taste and elegance to every meal, from everyday dishes to special family feasts.

Our signature long-grain basmati: sourced at origin, aged for aroma and gently milled to keep every grain whole. It cooks light, fragrant and perfectly separate, from the family table to foodservice.

Extra-long grain
Aged for aroma
Naturally fragrant

Pack range

Origin: Himalayan foothills

1 kg

12 × 1 kg

200RA1KG

5 kg

4 × 5 kg

200RA5

10 kg

2 × 10 kg

200RA10

20 kg

1 × 20 kg

200RA20

The Imperial Label

Imperial Rice

1121 Steam Extra-long premium basmati

Our premium Imperial basmati: extra-long, naturally fragrant grains chosen for celebration rice, biryani and pilau, and any table that deserves the very best.

Sourced at origin and aged for aroma like every Anjoman grain, the Imperial label is gently milled to keep each grain whole, so it cooks light, fragrant and perfectly separate however generously you serve.

Extra-long grain
Aged for aroma
Stays separate

Pack range

Origin: Himalayan foothills

5 kg

4 × 5 kg

200RA5

10 kg

2 × 10 kg

200RAI10

The Red Label

Super Kernel Basmati

Bold, full-bodied long grain

Anjoman Super Kernel Rice is a traditional basmati rice, carefully selected for its natural aroma, rich flavour, and excellent cooking quality. It cooks light, fluffy, and separate, making it ideal for biryani, pilau, and classic family dishes.

A heartier grain with real presence on the plate, long, clean and satisfying, however generously you cook it.

Long grain
Full-bodied
Aged for aroma

Pack range

Origin: Himalayan foothills

5 kg

4 × 5 kg

200RAS5

10 kg

2 × 10 kg

200RAS10

The Green Label · Golden Sella

1121 Sella Basmati

Parboiled golden-sella basmati

Parboiled Golden Sella Rice is known for its golden colour, firm texture, and excellent cooking performance. The parboiling process helps the grains stay separate, fluffy, and full of flavour, making it ideal for biryani, pilau, and other traditional rice dishes.

The parboiling sets the grain so it stays light and distinct, ideal for biryani, pilau and big-batch cooking that has to hold.

Golden sella
Stays separate
Extra-long grain

Pack range

Origin: Himalayan foothills

5 kg

4 × 5 kg

200RG5

10 kg

2 × 10 kg

200RG10

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How it's made

A commitment kept in every batch.

From the field to your kitchen, every pack passes the same three steps, the quiet discipline of a family-owned mill behind a grain that cooks long, fragrant and perfectly separate.

Sourced · Aged · Milled in Britain

01
Sourced at origin
We select long-grain basmati straight from trusted growers, choosing only the harvests with the length, fragrance and clean character a fine table deserves.
02
Aged for aroma
Every crop is matured before milling, the quiet step that deepens fragrance and lets each grain cook long, fluffy and perfectly separate.
03
Milled & sealed with care
Gently milled to keep grains whole, then sealed in protective packaging at our own UK facility, so the aroma you open is the aroma we sourced.

By the numbers